In case you didn't know, the only nut to attain unequivocal superfood status is in fact the Macadamia nut.
The Macadamia nut has reached this status due to their record levels of health monounsaturated, as well as the fact they don't carry harmful lectins (which cause dangerous mass binding- or agglutination- of particular cell types).
No other traditional nut group can say the same....not peanuts, almonds, or cashews.
Which of course raises the question, why aren't they more popular?
Macadamia nuts have been held back due to the over-saturation of middleman in their supply chain originating from their production heritage sites including Hawaii, Australia, and the global Macadamia capital, South Africa.
As a result, they have been over-priced for consumption on a macro scale, meaning that neither the nut or its various applications- such as milk, nut snacks, nutrition bars, etc.- have been accessible to the mainstream.
That is up until the kickstarter prodigy House Of Macadamias stepped in with a turnkey solution that could solve this macro scale dilemma.
By bypassing the dirty and expensive middleman market, House of Macadamias has consolidated a strong position on the production end at their source in South Africa and has built a direct supply chain of accessible priced macadamia superfood products through its new kickstarter campaign to worldwide markets.
Which means that upon a successful kickstarter, House of Macadamias harnesses the potential to launch a brand new- and superior- product genre that also checks all of the most important boxes for today's health minded consumer such as being vegan, keto, and flexitarian.
With such implications, it's no wonder why this kickstarter transcends the usual online startup funding campaign and is truly an event that health connoisseurs the world over should be paying attention to.
Check it out now and pledge to propel this next generation of wellness nutrition forward.