Realistically speaking, there are few brand owners today who can design and execute digital awareness campaigns the way poker star turned business mogul Dan Bilzerian does with Ignite International.
Bilzerian- who commands a whopping 400 million weekly impressions on social media alone (and billions more through the media)- leverages a sizeable online community on a recurring basis ostensibly around his lifestyle, yet which is tiedmasterfully to the expansion of his business.
As testament to this, Ignite International LTD. is one of the few brands today to go public within just 12 months of launch (you can check the stock here
The only way such a meteoric rise would be possible would be through sustained press and social media exposure that has true macro scale impact.
How does Dan do it?
As a major in business at the University of Florida, market principles have always been at the core of Dan's business and even personal marketing strategy.
Given his rising celebrity status, Dan adroitly realized that if he could tie a brand such as Ignite to the core of his image, that the brand would be able to leverage the same visibility and clout.
So Dan's bad boy, sex-icon, incendiary image was channelled directly into the bad boy product that Ignite sells without dilution or attenuation of interest.
Thus, Ignite not only serves up the world's first premium cannabis product, but it also provides the world a real glimpse and gateway into the celebrity life of its owner.
Such personal brand-leverage- from design to execution- outrivals nearly every other celebrity brand owner on the planet, with the possible exception of Kanye West.
Thus, not due to his antics, but rather his acumen, Dan Bilzerian is one of today's most underestimated business minds.