Leave it to Louis Vuitton to prove that fashion can serve a higher purpose than just creating desirable clothes. The French fashion house has long held a strong partnership with UNICEF, annually crafting bracelets whose profits go towards helping achieve the organization’s mission of improving the lives of children around the world.
This year, Louis Vuitton’s Men’s Artistic Director, Virgil Abloh, has put his spin on the Lockit bracelet for the first time, incorporating design elements such as bold colors and chains that have become synonymous with his tenure at the house. Available in four different colorways including black, orange, celadon green, and blue flecked with spots of yellow, the bracelets showcase Abloh’s ability to create luxurious pieces that take inspiration from the everyday.
At the center of each is Vuitton’s silver Lockit charm, which was inspired by the tumbler lock created by Georges Vuitton in 1890 to protect client’s most precious possessions, but in the context of the UNICEF bracelet serves to represent the sealing of one’s promise to help children of conflict and risk gain access to water, sanitation, nutrition, education, health and protection services. For each item sold, the Maison will contribute $100 directly to UNICEF. Fashion that has just as much positive impact for the world as it does your wardrobe - now that’s true style.