Tiffany & Co.’s “About Love” campaign really just keeps on giving.
First, we were graced with the feature About Love film starring Beyoncé and Jay-Z, which was then followed up by the whimsical, romantic Date Night bonus film.
Now you can have a piece of “About Love” all for yourself (or, more likely, a loved one).
With the holiday season approaching, Tiffany & Co. has taken the classic Christmas advent calendar to a whole new, glamorous level. Paying homage to the rebellious creativity and spirit of New York, Tiffany & Co.’s Advent Calendar features Jean-Michel Basquiat’s “Equals Pi,” which has been notably part of the “About Love” campaign.
The advent calendar elevates the traditional holiday countdown into a canvas that unites the iconic jeweller with one of the most influential artists in 20th century-American history. Inside, the advent calendar holds a whopping 24 Tiffany blue boxes filled with none other than Tiffany jewelry and objects. Given it retails for $150,000, the entire experience is fully specialized to your needs. Clients work with a Tiffany Client Advisor via appointment or in store to customize the 24 gifts in their advent calendar, though the advisor will also be ready with recommendations. The sentimental, opulent nature of Tiffany’s newest release makes it the perfect gift for the most special person in your life.
It’s also ideal for any art lover. Fans of Basquiat can appreciate not just the featuring of “Equals Pi,” but the subtextual use of the artist’s visual language and style. In his early days, Basquiat was known for painting on everyday objects like windows, doors and refrigerators and for recontextualizing materials such as cardboard and plywood. Evoking his use of atypical mediums, the advent calendar’s four-foot white oak doors are a fitting canvas for “Equals Pi.”
What’s more, as part of its ongoing efforts to bring art to more New York City communities, Tiffany & Co. has announced its new partnership with Free Arts NYC. The company will donate $250,000 from advent calendar purchases to go toward supporting programs that bring greater exposure of the creative arts to children in underserved areas of the city.
24 days of Tiffany's sure has a nice ring to it.