It’s hard to pin down exactly what makes a campaign go viral, what makes people want to click and scroll.
It’s something we can all feel but it’s hard to name.
Forbes' Magazine's Thomas Herd does not have this problem, which may explain why his company, T1 Advertising, has grown into one of the fastest growing digital marketing agencies in the world within just 6 years of inception.
Joining Herd at the helm of the T1 rocketship is CCO Dimetri Hogan and COO Alesh Ancira.
A native of Mexico, Ancira has partnership deals with mega stars such as Akon as well as name brands including Cadillac and the Hard Rock Hotels.
Meanwhile Hogan brings iconic artistry as well as the experiential wherewithal to to the company, transforming the company's traditional stat based programs into inventive multi-media campaigns.
This is a team that has shattered the traditional marketing paradigm and helped usher in a new era of digital marketing by creating a bonafide science around it.
To do this, T1 crafts marketing strategies that build objective consensus of superiority for their brand partners as backed by coalitions of the biggest authorities (celebrities/influencers) for their target audience. T1 then enables brands to directly and most profitably leverage their new superior industry-leader credentials into maximum and most stable ROI off direct ad/outreach which brands can then rely on for long-term sustainable scaling.
With over 1,200 clients from around the world- from industry leaders such as LVMH and Ritz Carlton to hundreds of startups- this strategy is clearly paying off and impacting economies on a global scale.