Buzzed about for years, Soho Warehouse finally opened its doors in September to an Arts District crowd anticipating a hub furthering connection and creation.
“Downtown L.A. and the surrounding areas have such an interesting, creative community that we’ve wanted to be part of for a long time,” says Group Director of Membership Samantha Stone, adding that it’s the members who will shape what happens inside.
Warehouse’s instant desirability is unsurprising. After all, it’s the first Soho House on the West Coast to boast bedrooms—and a pool. Unlike its siblings, Soho House West Hollywood and Little Beach House Malibu, it embraces nonmembers too. Anyone can book one of 48 so-called cozy to large guest rooms for a staycation and gain temporary access to all club amenities—programming, the Soho Active gym, the olive tree-studded garden restaurant and rooftop bar (complete with an expansive Paul Davies acrylic mural on canvas), the aforementioned pool and the lounge chairs upholstered in eco-friendly hemp textiles in a custom print by L.A. artist Ethan Lipsitz.
The rooftop pool features lounge chairs and daybeds in a custom print on sustainable hemp material by artist Ethan Lipsitz.
There is a sense of architectural heritage appropriate for the neighborhood too. The former seven-story warehouse was built in 1916, and to respect that history, the in-house design team kept original brick walls raw and exposed. Designwise, the place has a lush ’70s vibe: The loftlike bedrooms and communal spaces are flooded with light and artfully arranged with a masterful blend of vintage, found and bespoke furnishings in a warm rust palette splashed with feel-good jewel tones. (Soho Home, an interior design collection inspired by houses worldwide, is newly available in the U.S. and includes $129 cotton knit throws and $1,200 Davies Built on Spec prints from Warehouse.)
From top: The club floor includes a member events space with custom glass lighting and vintage furnishings; the rooftop bar overlooks the buzzy pool deck.
Artwork also pays homage to DTLA galleries and local talent like Genevieve Gaignard and Shepard Fairey. And the interactive calendar of live music, art walks, workshops and discussions was designed to emphasize bringing the neighborhood and its businesses into the building, says Soho founder and CEO Nick Jones. The environment should feel homey to would-be Eastside members. Says Jones, “We expect to see [diversity] reflected in the club, with young people starting their careers in Silver Lake sitting alongside more established industry veterans from Pasadena. We want the House to be an extension of their own living space.” Membership from $1,080 per year; rooms from $190 per night (nonmembers); 213.205.1000