Designer Rod Rosales on Bringing His Love of Fashion to Boston

Designer Rod Rosales on Bringing His Love of Fashion to Boston

October 14, 2019 by Lisa Pierpont

If you ever drive on route 9 in Brookline, you may have caught an enormous line snaking around the block at the corner of Cypress Street. That would be the cult-following of customers (and 18K Instagram followers at @sizerunsupply) that Rod Rosales has amassed for his cutting edge, high end streetwear boutique, S/ZERUN SUPPLY. Sometimes, these folks are waiting for a one-of-a-kind “drop” of merchandise (Supreme! Gosha! Bianca!). Other times, they’re there to meet an international music artist or athlete. Rosales knows what kids—and their parents—want.

The Lineage: As a kid growing up in Southern California, I skated all over Los Angeles, Surfed, BMX’ed and got into DJing as a teen, but, I really loved art and fashion. I later became a director of a major action sports brand where I designed and created collections for athletes, musicians, artists and celebrities.

The Vision: I’m continually curating the shop with rare and unique collectible apparel, shoes, accessories and art. S/ZERUN SUPPLY has a reputation for being authentic, inclusive and knowledgeable about the history/story of each piece we carry. We’re a destination store for New Englanders and international clients alike.

The Crowd: My clients include working with musician Playboi Carti, Turnstile, Boston Celtics’ Jaylen Brown, Chicago Bulls’ Wayne Selden, as well as a strong community of streetwear enthusiasts, skaters, musicians, artists, writers and entrepreneurs. I love consulting, collaborations, and providing our shop to help launch emerging brands.













Designer Rod Rosales on Bringing His Love of Fashion to Boston

October 14, 2019 by Lisa Pierpont

If you ever drive on route 9 in Brookline, you may have caught an enormous line snaking around the block at the corner of Cypress Street. That would be the cult-following of customers (and 18K Instagram followers at @sizerunsupply) that Rod Rosales has amassed for his cutting edge, high end streetwear boutique, S/ZERUN SUPPLY. Sometimes, these folks are waiting for a one-of-a-kind “drop” of merchandise (Supreme! Gosha! Bianca!). Other times, they’re there to meet an international music artist or athlete. Rosales knows what kids—and their parents—want.

The Lineage: As a kid growing up in Southern California, I skated all over Los Angeles, Surfed, BMX’ed and got into DJing as a teen, but, I really loved art and fashion. I later became a director of a major action sports brand where I designed and created collections for athletes, musicians, artists and celebrities.

The Vision: I’m continually curating the shop with rare and unique collectible apparel, shoes, accessories and art. S/ZERUN SUPPLY has a reputation for being authentic, inclusive and knowledgeable about the history/story of each piece we carry. We’re a destination store for New Englanders and international clients alike.

The Crowd: My clients include working with musician Playboi Carti, Turnstile, Boston Celtics’ Jaylen Brown, Chicago Bulls’ Wayne Selden, as well as a strong community of streetwear enthusiasts, skaters, musicians, artists, writers and entrepreneurs. I love consulting, collaborations, and providing our shop to help launch emerging brands.





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