Artist Chris Burnett with The Prisoner "Corrections" wine collection
The only thing better than sitting back with a beautiful glass of wine is knowing your luxurious vino can help change the world—and with The Prisoner Wine Company's limited edition collection, that’s the goal.
Corrections is a new three-pack selection features both red and white varietals, packaged with striking labels from thought-provoking artist Chris Burnett. A portion of sale proceeds will be donated to Rubicon Programs, a nonprofit based in the San Francisco Bay area that works toward the wellness and economic mobility of those disproportionately impacted by the criminal justice system.
“We’re acutely aware that, given our namesake, we have a unique responsibility to play a larger role in driving awareness and inspiring a stance on prison reform,” says Bukola Ekundayo, General Manager for The Prisoner Wine Company. “Social injustices in our prison system are ingrained, nuanced and seemingly intractable, but we remain hopeful for progress. We have and will continue to use art as a rallying cry against the social injustices of our time, and the debut of Corrections is only the start of our commitment to inspiring change and prison reform.”
The Corrections collection varietals include a viognier, a malbec and a tempranillo. All are new to the Prisoner lineup and sourced in California.
The “New Hope” viognier is described as an aromatic and fruit forward white from the Napa Oak Knoll District. The grapes were fermented in stainless steel and aged in neutral oak barrels for 10 months, and the bottle boasts a 14.9 percent ABV. The accompanying collage by Burnett depicts the inner-world of the mind where belief in a better tomorrow persist in spite of isolation.
The “Finding Flowers” malbec is a 15.5 percent ABV from Oakville in Napa. Aged 10 months in new and neutral oak barrels, it gives flavor notes of mineral, purple fruit and leather. The artwork depicts resilience of humanity to rise to a challenge, as well as the dignity prisoners still deserve.
Finally, “The Other Side” tempranillo rounds out the collection with a blend of tempranillo, malbec and syrah grapes sourced from Alexander Valley in Sonoma. The wine has an Earthy flavor with notes of crushed herb, currant and florals. At 15.1 percent ABV, the bottle art packs a poetic punch with two hands reaching for each other, the bottom hand wrapped in barbed wire.
“With the debut of Corrections, we hope to shine an even brighter light on our criminal justice system,” the artist Burnett says, “because while we understand it’s one plagued by inequity and discrimination, we also believe in the possibility of progress and righting wrongs. Our hope is that this artwork will evoke an emotion or create a connection that will drive people to act and help make a change.”
The Prisoner Wine Company is no stranger to prison reform efforts, having long donated and partnered with organizations including the Equal Justice Initiative, Black Lives Now and the NBPA’s Game Change Game documentary.
Going forward, The Prisoner Wine Company plans to make the Corrections collection an annual moment in its ongoing mission.
The inaugural Corrections collection is now available nationally and retails as as group unit for $225. Learn more about the new varietals and the cause at theprisonerwinecompany.com.