Not the Usual Suspects: Westime and Bell & Ross

Not the Usual Suspects: Westime and Bell & Ross

March 4, 2020 by The Editors

Watch retailer Westime is the go-to resource for timepiece fans, from in-the-know collectors to those just fascinated with wristwatches. With locations in Los Angeles (Beverly Hills and Sunset Blvd.), San Diego/La Jolla, and Miami, a big secret of its success is its approach to selecting the brands it carries. “...There remains a strong need for the multi-brand [store]: both from the standpoint of a watch company that does not want its own boutiques around the world as its business strategy, and also from the standpoint of customers,” says Greg Simonian, Westime president. In short, no one curates such an interesting collection of top watch brands, and no one tells the story of those brands like Westime.

Westime partner brand Bell & Ross is a case in point. The authentic military-inspired timepieces by Bell & Ross appeal to men with bold ideas and bold style. Its watches could almost have been unbolted from jet fighter cockpits, directly onto your wrist. The maker's creative director, Bruno Belamich, has been be-knighted for France for his service, to boot. Find out more HERE.

BR-V2-92-Original-beige-nato3.jpg













Not the Usual Suspects: Westime and Bell & Ross

March 4, 2020 by The Editors

Watch retailer Westime is the go-to resource for timepiece fans, from in-the-know collectors to those just fascinated with wristwatches. With locations in Los Angeles (Beverly Hills and Sunset Blvd.), San Diego/La Jolla, and Miami, a big secret of its success is its approach to selecting the brands it carries. “...There remains a strong need for the multi-brand [store]: both from the standpoint of a watch company that does not want its own boutiques around the world as its business strategy, and also from the standpoint of customers,” says Greg Simonian, Westime president. In short, no one curates such an interesting collection of top watch brands, and no one tells the story of those brands like Westime.

Westime partner brand Bell & Ross is a case in point. The authentic military-inspired timepieces by Bell & Ross appeal to men with bold ideas and bold style. Its watches could almost have been unbolted from jet fighter cockpits, directly onto your wrist. The maker's creative director, Bruno Belamich, has been be-knighted for France for his service, to boot. Find out more HERE.

BR-V2-92-Original-beige-nato3.jpg