Say “Savile Row” and the male fashion aficionado's pulse quickens with visions of debonair dinner jackets and svelte suiting dancing in his head. But what if that famed boulevard were just one click away? Enter Mason & Sons, the British brand looking to bridge the generational gap between time-honored craftsmanship and modern technology with an online emporium oozing British cool and offering everything from undergarments to teddy bear coats, as well as in-person bespoke services in London, New York and, now, Houston.
“Arriving in Houston was one of those wonderful accidents,” says David Mason, the brand's patriarch. A tailor by trade, Mason has had a self-described slow cook of a career, “cutting his teeth” on Savile Row and building a business on relationships and referrals from happy clients. At about the same time that his eldest son, Elliot, graduated from university with an economics degree, Mason was discovering the World Wide Web and its ability to convey a powerful story. It wasn't long before father had lured son to the family business, and while the former generation grounds the company in tradition, the latter mans modernity in the digital realm. Most recently, a second son, Oliver, has joined the ranks. But don't call the new Mason & Sons address a storefront or even an atelier.
“It's our home,” says Mason, “a pied-à-terre to entertain our customers. We might offer you a cup of tea or coffee, or,” Mason says with a laugh, “depending on the hour, a glass of wine or gin and tonic, as it were.” Currently, Mason & Sons carries 25 distinctly British brands, four that the Masons brought back to life, including Anthony Sinclair, the Savile Row tailor best known for fitting Sean Connery in all his roles as James Bond. As for aesthetic, think late '60s to early '70s London. “The movies, the music, the motorcars—there's some incredible creativity and a sort of purity about the era,” says Mason. “And we love it.” Future plans include more travel, more discovery and possibly even more locations worldwide. “Most of our business has grown through chance and circumstance,” says Mason, “but it is our vision and model to continue to discover and offer more British brands and products to an ever-growing customer base.” Visit their online store to find ready-to-wear and lifestyle items, but for made-to-measure and true bespoke, call for an appointment. That appointment, it would seem, will likely come with a spot of tea. 3333 Lake St., masonandsons.com