From the Kabuki-inspired androgyny of David Bowie to the beatnik blue jeans of Bob Dylan, men in music have long set a unique sartorial tone. Now a new group of Latin artists—J Balvin, Bad Bunny, Anuel AA—are creating a sartorial symphony. “Latin artists have to create characters and be wild with their style to stand out and create a story for the genre,” says stylist Julian Rios.
Rios would know—he works with one of Latin pop’s biggest stars (and the fashion world’s newest darling): Maluma. The two met at Miami’s house of chic, The Webster, and now Rios styles the Colombian singer full time. “If Maluma feels good in something, no one in the world is going to change his mind about it, and I respect that and think that’s how artists should be,” says Rios. To date, Maluma has appeared to “feel good” in neon tie-dye with cowboy fringe, suits of every shade and lots of frosting. We can only imagine what he’ll wear when he brings his 11:11 World Tour to the AmericanAirlines Arena on Oct. 11.