People often say that clothing and accessories help define who we are. Now — thanks to Mr. Armani — your car can do the job just as well. Giorgio Armani just collaborated with Fiat on a model that is both stylish and environmentally friendly. Dubbed the Fiat 500 Armani, it is part of a charity project in support of Earth Alliance, Leonardo DiCaprio’s organization for fighting climate change and the loss of biodiversity. This one-off model will be available for auction alongside two other versions designed by Bvlgari and Kartell.
The Fiat 500 is already the perfect car for the city, and with the subtle details of the Armani aesthetic, this model will take you to every destination in style. Laser-etching on the body gives the vehicle a fabric-like finish, and a fabric folding roof with a personalized “GA” logo defines the Italian style. The silk-effect metal body is characterized by a revolutionary anti-pollution and anti-bacterial technology that helps purify the air.
The car was just revealed in Milan in front of the iconic Duomo cathedral and will be moved to other representative places throughout the city as a way to send a positive message to Italy.