With locations in Los Angeles (Beverly Hills and Sunset Blvd.), San Diego/La Jolla, and Miami, watch retailer Westime is the go-to resource for timepiece fans, from in-the-know collectors to those just fascinated with wristwatches. Westime is an innovator in the retail world, crafting shopping experiences that reflect style, personal attention, extensive knowledge, and exploration. But another secret to its success is its approach to selecting the brands it carries.

“...There remains a strong need for the multi-brand [store]: both from the standpoint of a watch company that does not want its own boutiques around the world as its business strategy, and also from the standpoint of customers,” says Greg Simonian, Westime president. “ Someone new to the world of watches may not know where to start when they see a boulevard of individually branded watch boutiques! But Westime makes it easy, comfortable, educational and never intimidating to get the lay of the land and discover a vast universe of watches.”

Here is a brand highlight focus with specially curated resources to give you a more in-depth look at a Westime partner brand.

With a singular, unexpected design vision, De Bethune’s timepieces are simply unmistakable. In concert with this devotion to how a watch looks, the maker is equally devoted to pushing the envelope on watchmaking innovation and technology. westimestories.com/De-Bethune