Bowers & Wilkins, a British audio brand at the forefront of high-performance audio technology, announced partnership with the James Bond film franchise, marking the next chapter in its enduring relationship with Bond's music. Together, the two renowned British brands honor the vital role and influence that music has had in the story of 007.
The partnership between these two iconic brands celebrates 60 years of James Bond music with a unique bespoke Px8 007 Edition wireless headphone, specially designed to celebrate the Midnight Blue tuxedo worn by Bond in 1962's "Dr. No."
Every famous film release has its own distinct soundtrack that lingers in the mind long after the credits have rolled -but in all of cinema, there are few better instances of memorable music than the scores that have propelled James Bond films over the past six decades; music has been intrinsically tied with the 007 brand. From Monty Norman's characteristic theme through each of the memorable title tunes.
Bowers & Wilkins, Abbey Road Studios and The Music of Bond
The union between Bowers & Wilkins and the James Bond film franchise is intertwined with its 40-year history with Abbey Road Studios, where their flagship 800 Series loudspeakers have been used to monitor the production of innumerable film scores, including "Skyfall" (2012) and "Spectre" (2015). More recently, to commemorate the 60th anniversary of the James Bond film franchise, Abbey Road Studios engineers used Bowers & Wilkins loudspeakers to help create Bond 25, an album featuring all 25 iconic Bond themes with brand new arrangements recorded in Abbey Road Studio One by the Royal Philharmonic Orchestra.
Introducing the Px8 007 Edition
Bowers & Wilkins has designed a bespoke edition of its Px8 wireless headphones, the Px8 007 Edition, to commemorate the new relationship and the 60th anniversary of the premiere of Dr. No, including a Midnight Blue finish inspired by Bond's dinner jacket in his first on-screen appearance.
As beautiful and timeless as James Bond himself, these limited-edition headphones feature all of the high-performance wireless sound that Bowers & Wilkins is known for, along with subtle nods to 007.
"We are immensely proud of our long-standing relationship with the James Bond franchise. Our new partnership gives us the perfect opportunity to highlight the close connection we've had with some of the iconic music of 007 over the years. Together, we will continue to celebrate the instrumental role that music plays in this global cultural phenomenon," said Giles Pocock, Vice President of Brand Marketing Bowers & Wilkins.