Fine gin maker Bombay Sapphire’s new North American initiative, Create From Home, is an online platform to assist people feeling isolated during these times. On the heels of its recent #RaiseYourSpirits drive (which pledged $3 million in financial aid to support the hospitality industry debilitated by the COVID-19 shutdown) and its announcement that its home distillery at the Laverstoke Mill facility in the UK has shifted to producing gin to hand sanitizer, the new program is simply aimed at offering tools to “stir creativity” at home. Think of it as an educational, inspirational Happy Hour.
Incorporating design, art, education, cocktails, and creativity, with live streamed programming, Create From Home consists of integrated partnerships with three digital platforms:
- Skillshare, in partnership with Bombay Sapphire, is providing unlimited complimentary 3-month memberships and live Q&A’s to everyone with some of their most popular teachers through their subscription-based online learning community.
- Society6, a leading online marketplace for artists from around the globe, will host weekly video-based “Drink and Draw” event, where participants will receive an interactive tutorial from an S6 artist and a bartender to design a gin cocktail inspired by their artwork (cocktail sets via Drizly here)
- Hunker, the creative DIY home projects platform, will launch a Create-From-Home hub with a library of content and IG tutorials and interviews with creative influencers who work and create from home.