In the realm of experiential retail, nothing quite compares to b8ta (b8ta.com). Now open at the King of Prussia Mall, the store is a tech junkie’s utopia. You won’t just find the coolest products on the market—you can actually interact with them before ever bringing them home. That means testing the mettle of the TimTam power massager on sore shoulders, checking the sound quality on Trekz Air headphones or seeing how the quip electric toothbrush measures up against your drugstore favorite. And therein lies the magic. “b8ta offers a new retail experience designed for shoppers who are looking to discover new brands and technologies they don’t see every day,” says Carrie Kelly, senior vice president of partnerships and business development. “This is where they can see, try and buy the latest, most innovative products.”