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Armani/Casa’s Renovates their Los Angeles flagship

Armani/Casa's Renovates their Los Angeles flagship

January 31, 2020 by

Kelly Phillips Badal Kelly Phillips Badal

Among the many changes afoot at the Pacific Design Center (see the opening of the new PDC Design Gallery in the old MOCA space, for instance), the renovation and expansion of Armani/Casa’s (armani.com/casa/us) Los Angeles flagship, within its new, highly visible ground level 4,951-square-foot showroom, is turning heads. The venerable Italian luxury brand’s home offshoot is designed to reflect the look of the Armani/Casa store that debuted in 2017 at its Milan flagship, with nine sizable windows, platinum metal mesh dividers and minimalist, clean displays. As Giorgio Armani says of this reveal, “For me, design consists of the creation of objects, environments and garments that endure over time without losing their appeal or the ability to enhance the personality of those who have selected them. It’s a principle that I apply to everything. It’s a matter of taste, and my taste reflects a predilection for sophisticated linearity.” The showroom carries the entire range of the brand’s offerings, including furnishings, lamps, accessories, carpets, wallpapers and fabrics.













Armani/Casa's Renovates their Los Angeles flagship

January 31, 2020 by Kelly Phillips Badal

Among the many changes afoot at the Pacific Design Center (see the opening of the new PDC Design Gallery in the old MOCA space, for instance), the renovation and expansion of Armani/Casa’s (armani.com/casa/us) Los Angeles flagship, within its new, highly visible ground level 4,951-square-foot showroom, is turning heads. The venerable Italian luxury brand’s home offshoot is designed to reflect the look of the Armani/Casa store that debuted in 2017 at its Milan flagship, with nine sizable windows, platinum metal mesh dividers and minimalist, clean displays. As Giorgio Armani says of this reveal, “For me, design consists of the creation of objects, environments and garments that endure over time without losing their appeal or the ability to enhance the personality of those who have selected them. It’s a principle that I apply to everything. It’s a matter of taste, and my taste reflects a predilection for sophisticated linearity.” The showroom carries the entire range of the brand’s offerings, including furnishings, lamps, accessories, carpets, wallpapers and fabrics.