A Day In The Life Of Lore Group's Creative Director Jacu Strauss

A Day In The Life Of Lore Group's Creative Director Jacu Strauss

March 2, 2020 by Michael McCarthy

“I’m surprised nearly every day by what I discover about this city,” says Jacu Strauss, sitting in the gloriously imagined Riggs Washington DC one evening this winter. “It’s not what I was expecting.” The South African-born creative director at Lore Group who, until he arrived in DC a few years ago, called London home, says his preconceptions were media-driven: Washington as a bastion of politics and beige bureaucracy, which carried over into its cultural currency. Instead, he says he found a city with countless layers of beauty, culture and design relevance. His inspiration for Riggs, once an iconic bank in Penn Quarter, stems from the city’s history and its ongoing dance with the avant-garde.

Strauss, who boasts a distinct European fashion sensibility, says his days are somewhat regimented, but he always makes time for the ritual of tea, which he says is “therapeutic and social opposed to the rush-and-go culture associated with drinking coffee.” When it comes to his appearance, Strauss has a divinely simple bit of advice: Never frown. “Wellness means different things for different people,” he says. “I don’t like exercise; it is a necessary chore for me. However, to feel great is a combination of routine and personal space to switch off: My favorite way of doing that is to see a movie by myself.”

Spotting Strauss chatting up his design team in the Riggs lobby is easy: He’s tall, slim and typically sporting shoes from Feit in hues of emerald and crimson (“I’m obsessed,” he confesses). Brands he favors regularly include Acne Studios and Officine Générale. “Believe me, it’s hard to find clothes for us lanky giants!” he says. “I have lots of my trousers and shirts tailor-made. A friend gave me a large cashmere scarf by Eric Bompard, and it is life-changing in winter and when traveling. I also have a coat addiction. My favorite is alpaca wool by Motoluxe. Winston Churchill, Salvador Dalí and Mick Jagger all sported one!”

HR2InComfortAndStyleEsteeStanleyp139HIGHRES.jpg

7am
SMOOTH MORNING
“I get up and immediately have a bath or shower. I’m obsessed with Swedish Dream sea salt soap bars.” West Elm, 1728 14th St. NW

7:30am
RICHLY SCENTED

“I have a handful of perfumes, including Dior’s Ambre Nuit and Tom Ford’s Tuscan Leather.” 4.25 fl. oz. for $220, Dior, CityCenterDC; 8.4 fl. oz. for $615, by Tom Ford at Neiman Marcus, Tysons Galleria

12:30pm
HEALTHY BITES

“Lunch can vary and be a bit of a challenge when I want to watch what I eat. I generally prefer to have a simple salad or sushi.” Nobu, 2525 M St. NW

sudhithxavierIUn1O500LMIunsplash.jpg

4pm
VINTAGE HUNT

“There’s something so sweet about Miss Pixie’s on 14th Street near where I live. My favorite pastime is looking for antiques and vintage items.”1626 14th St. NW

8pm
CENTER OF IT ALL

“For going out, CityCenterDC is all about brand indulgences [from food to fashion].” 825 10th St. NW













A Day In The Life Of Lore Group's Creative Director Jacu Strauss

March 2, 2020 by Michael McCarthy

“I’m surprised nearly every day by what I discover about this city,” says Jacu Strauss, sitting in the gloriously imagined Riggs Washington DC one evening this winter. “It’s not what I was expecting.” The South African-born creative director at Lore Group who, until he arrived in DC a few years ago, called London home, says his preconceptions were media-driven: Washington as a bastion of politics and beige bureaucracy, which carried over into its cultural currency. Instead, he says he found a city with countless layers of beauty, culture and design relevance. His inspiration for Riggs, once an iconic bank in Penn Quarter, stems from the city’s history and its ongoing dance with the avant-garde.

Strauss, who boasts a distinct European fashion sensibility, says his days are somewhat regimented, but he always makes time for the ritual of tea, which he says is “therapeutic and social opposed to the rush-and-go culture associated with drinking coffee.” When it comes to his appearance, Strauss has a divinely simple bit of advice: Never frown. “Wellness means different things for different people,” he says. “I don’t like exercise; it is a necessary chore for me. However, to feel great is a combination of routine and personal space to switch off: My favorite way of doing that is to see a movie by myself.”

Spotting Strauss chatting up his design team in the Riggs lobby is easy: He’s tall, slim and typically sporting shoes from Feit in hues of emerald and crimson (“I’m obsessed,” he confesses). Brands he favors regularly include Acne Studios and Officine Générale. “Believe me, it’s hard to find clothes for us lanky giants!” he says. “I have lots of my trousers and shirts tailor-made. A friend gave me a large cashmere scarf by Eric Bompard, and it is life-changing in winter and when traveling. I also have a coat addiction. My favorite is alpaca wool by Motoluxe. Winston Churchill, Salvador Dalí and Mick Jagger all sported one!”

HR2InComfortAndStyleEsteeStanleyp139HIGHRES.jpg

7am
SMOOTH MORNING
“I get up and immediately have a bath or shower. I’m obsessed with Swedish Dream sea salt soap bars.” West Elm, 1728 14th St. NW

7:30am
RICHLY SCENTED

“I have a handful of perfumes, including Dior’s Ambre Nuit and Tom Ford’s Tuscan Leather.” 4.25 fl. oz. for $220, Dior, CityCenterDC; 8.4 fl. oz. for $615, by Tom Ford at Neiman Marcus, Tysons Galleria

12:30pm
HEALTHY BITES

“Lunch can vary and be a bit of a challenge when I want to watch what I eat. I generally prefer to have a simple salad or sushi.” Nobu, 2525 M St. NW

sudhithxavierIUn1O500LMIunsplash.jpg

4pm
VINTAGE HUNT

“There’s something so sweet about Miss Pixie’s on 14th Street near where I live. My favorite pastime is looking for antiques and vintage items.”1626 14th St. NW

8pm
CENTER OF IT ALL

“For going out, CityCenterDC is all about brand indulgences [from food to fashion].” 825 10th St. NW





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