“I often point out that the ocean and the beach are essentially my office. I’ll do everything in my power to keep them clean. These new ECONYL® yarn straps that we’ve made with Georges and the team at Breitling are a step toward a cleaner environment, and we’re proud to have our name associated with them. Importantly, they raise awareness that individuals really can make a difference. The oceans and beaches belong to all of us, so we want to encourage every man, woman, and child to help,” surfer and entrepreneur Kelly Slater told us from his innovative Surf Ranch facility in Leemore, Calfornia.

Slater and Breitling CEO Georges Kern were celebrating the latest new timepiece models from Breitling at this special, high-tech man-made wave facility that some surfers consider to be the best “ride” in North America. Those new models included the second Superocean dive watch collaboration with Slater’s eco-conscious clothing line Outerknown, the Superocean Automatic 44 Outerknown. With a strap produced from ECONYL, a textile derived from recovered ocean nets and plastics, this new khaki green version expands the Superocean line, and a series of even more colorful, sustainable straps for the timepieces was also introduced.

For Breitling CEO Georges Kern, this just underlines the watchmaker’s commitment to embracing recycled materials: “We are happy to be able to build on our excellent partnership with Kelly Slater and Outerknown. The Superocean Outerknown is a fantastic watch, but the enduring story is the innovative strap collection. It marks another important step in our shared focus on sustainability.” Breitling Superocean Automatic 44 Outerknown, $4,200, breitling.com