There is nothing quite like the feel of a suit that was designed with your body in mind. The fabric of a garment, its origins, and its production process all dictate the end result—and it’s easy to tell when you’ve found the perfect fit.

For beef lovers, the palate experiences such bliss when the meat makes your mouth water just thinking about it, and how it’s produced—from pasture to plate—is of the utmost importance. That process makes all the difference in the world. At Genesee Valley Ranch, product development is on par with a work ethic tied tireless dedication; quality ingredients sourced and maintained with incomparable care; and a prestigious provenance that makes the company one of a kind.


Situated in the center of legendary California gold country, the Genesee Valley Ranch is nestled within the Plumas National Forest in the Sierra Mountains. The historic and pristine landscape is described as the “Napa Valley for exquisite beef,” and with good reason.

The combination of abundant water supply, high elevation and sheltered surroundings results in an extraordinary property on which to raise and care for the most superior cattle in the world, resulting in the production of 100% purebred Black Wagyu beef. But the wine and beef connection doesn’t end there.


The Genesee Valley Ranch owners, Julio and Amalia Palmaz, both hail from Argentinian ranching families where pasture-raised, grass-fed animals are embraced as the norm—not the exception. The ranch is the realization of the Palmaz family’s intention to return to their roots by transforming a forgotten valley in the Sierras with the heritage and values they grew up with in Argentina.

Already renowned for their winemaking expertise in Napa Valley with Palmaz Vineyards, two generations of the family have expanded their innovation and invention in that industry into revitalizing a cattle ranch rich in regional history.