Why doesn’t Infiniti get more love in the mainstream world of luxury cars? I’m asking.

If we’re talking about high-end rides a tick down from the six figure-plus supercars, invariably the same European makes come to mind: BMW, Mercedes-Benz, Audi, Volvo and Jaguar. If we allow Asia to enter the fray, Lexus will play. Still, too often, gearheads skip over Infiniti in such discussions, and their build quality and performance is every bit the equal of those more talked about rivals.

Now, it’s not as though the company struggles. The fancier sister of Nissan celebrates its 30th birthday this year and offers a complete line of vehicles ranging from coupes and sedans to crossovers and full-size SUVs. They just don’t get mentioned as often as they should when buyers discuss luxury buys and bang for buck.

I imagine fewer drivers would put Infiniti in the backseat of luxury car discussions if more of them test drove the 2020 Infiniti Q60 Sports Coupe. The standard edition ($41,500) serves up a turbo-charged, 3.0 liter, 300 horsepower power plant. The more cash flushed buyer looking for Infiniti’s top of the line performance capabilities can indulge in the Red Sport 400 edition with its titular 400 horsepower.

This year brings an all-new Infiniti InTouch infotainment system, offering HD, dual-display, eight-inch upper and seven-inch lower touchscreens. InTouch also packs Apple CarPlay with Siri voice interaction and Android Auto with Google Voice.

The build quality is confident and sound, but it’s the driving experience that leaves me scratching my head as to why more performance luxury buyers don’t give the Q60 a shot before turning to the more predictable options like the Mercedes-Benz C Class or the Audi A5. The car proves well-balanced, tight and nimble. The engine provides effortless power at highway speeds and on demand acceleration with minimal turbo lag for kicking out of urban traffic.

As sporty coupes go, the Q60 can shoulder up at the intersection with any similarly priced rival from Germany or Japan. When the light goes green and this coupe gets gone, there’s no excuse for asking: “What was that?”

Now you know.