Known for its partnerships with world-famous athletes like Serena Williams and golfers like Vijay Singh, Audemars Piguet makes its debut in Atlanta. There’s a new watch neighbor ready to join the block: Atlanta is getting its first Audemars Piguet. Says David Hurley, executive vice president of The Watches of Switzerland Group, which oversaw the relaunch of Mayors as well as Audemars Piguet’s Atlanta boutique, “Mayors has had a very successful luxury watch business in Atlanta for a number of years, and we see it as a market with considerable growth potential.
The client base is sophisticated and has a very high taste level. With a strong economy and being a high-profile center for sports, music and the arts, this is the perfect market for a brand like Audemars Piguet.” As for what was surprising when its team began researching the location? Continues Hurley, “We always saw the potential in the market, but we were surprised how many collectors of the brand already lived in Atlanta, even though they’ve not had access to the brand in their home city.”
Says Patrick Ottomani, CEO of North American business for Audemars Piguet, “This will be the most comprehensive Audemars Piguet selection ever offered in Atlanta. We feel this is the perfect opportunity to showcase our iconic Royal Oak and Royal Oak Offshore timepieces; the recently launched Code 11.59; as well as our elegant women’s Millenary collection.” To wit: the Millenary frosted gold Philosophique watch comes with a hammered and satin-finished 18K pink or white gold case in the style of Italian jewelry designer Carolina Bucci, glare-proofed sapphire crystal and caseback, crown set with a translucent or blue sapphire cabochon, and is water-resistant to 20 meters in your choice of either a brown or blue alligator strap.
In short, it’s a stunner that harkens back to the 17th-century single-hand timepieces, expertly crafted by one of the world’s premier heritage brands. “Our staff is very much looking forward to developing deeper relations with existing local collectors, as well as welcoming new clients—the opportunity to learn more about who we are, try the pieces on and really become immersed in our world is the paramount objective of this location, and we could not be more excited about it,” continues Ottomani. But lest you think it’s all same old, same old, Hurley notes: “There’s a lot of innovation happening at the moment, and our group is excited to be able to bring this to Atlanta.” Lenox Square