It began on a whim while vacationing in Aspen for one of their own’s 40th birthday. A group of Miami’s most dynamic interior designers decided to pool their talents together to create Design Force Miami. Composed of Brett Sugerman and Giselle Loor-Sugerman of B+G Design Inc., Jay Britto and David Charette of Britto Charette, Joe Fava of Fava Design Group, Odalys Hernandez of House of Odalys, Miguel Lewis of Miguel Lewis Interiors and Janet Patterson of Janet Patterson Interior Design, these would-be competitors have become collaborators.
They also launched a YouTube channel with a documentary-style reality show revolving around the work they do as designers. “It’s for the design community and the general public,” says Loor-Sugerman. “We’re sharing and educating without the drama. It’s more about peace, love and harmony.”
They recently debuted their shared vision with a triple vignette at the annual Housing Works Design on a Dime fundraiser at the Moore Building in February, showcasing an outdoor space and a living room featuring Dedon’s hanging Nestrest lounge and a multifunctional, curvilinear sectional sofa custom made by Soto Designs with a cafe table and stools, all divided by a vertical garden wall.
Through their collaboration, they’re able to share trade secrets, from great contractors to buying strategies, and tap into each other’s niche expertise with the goal of working on projects as a collective force. “The world’s changing,” says Loor-Sugerman. “People are realizing that competitive and catty is not the way to be. We can all be profitable and creative as a community.”
From left: Design Force Miami’s Jay Britto, Odalys Hernandez, David Charette, Giselle Loor-Sugerman, Brett Sugerman, Janet Patterson, Miguel Lewis and Joe Fava